In case you missed it, MessageLab launched the Serious Illness Messaging Toolkit with evidence-based messaging for serious illness care. What evidence is it based on? It's based, in part, on our Coalition's consumer research. The toolkit has FREE resources for you to download, including specific language that's been tested with consumers to talk about palliative care, hospice, and advance care planning. It also features stories, worksheets, quick start guides, and more!